Defining Destiny: Duly Organized-The Story Behind the Name

In a previous post, I shared the origins of Duly Organized. Now, I'm excited to tell the story of how we got our name.

As we ventured into the business world amid the pandemic, our attention naturally turned to the realm of home office design. With the global shift to remote work and virtual learning, our goal was clear: to help people create workspaces that were not just functional but truly magnificent. Inspired by my own last name, Ragland, I coined the term "Ragnificent" Designs – a playful fusion of my identity with the concept of magnificence.

However, fate threw us a curveball. To my surprise, someone had already snagged the domain name and was asking for a hefty sum. A tough blow, especially when grappling with unemployment. Investing so much in an elusive concept seemed impractical and surreal.

Disheartened but undeterred, I thought the universe was hinting to reconsider this entrepreneurial journey. Yet, amidst the uncertainty, inspiration struck again – this time, more fittingly. As a natural organizer, the revelation hit me – DULY ORGANIZED. A quick search confirmed my intuition – a name untouched, unclaimed.

But, before claiming it, I needed to ensure it wasn't just a fortunate coincidence. "Duly noted" was a phrase I had heard, but "duly organized" needed validation. So, I delved into the meanings, and Oxford provided the clarity I sought.

 

Closet Hangers Organized in a nice pile
Bottles and Glasses Lined neatly on a shelf
Kitchen Home Organization Package

 

The Meaning Behind the Name

"Duly," as per Oxford, meant "in accordance with what is required or appropriate; following proper procedure or arrangement." And "organized" was defined as "arranged in a systematic way, especially on a large scale. Or having one's affairs in order so as to deal with them efficiently."

These definitions seamlessly wove the narrative of our purpose. I envisioned teaching others to follow simple yet effective procedures, applying them to create systematic arrangements that bring order, save time, save money, and simplify life.

A name, as Shakespeare pondered, holds immense power. It should conjure vivid images and embody the essence of what we aspire to become. In naming our company, we aimed to evoke images of efficiency, order, and simplicity – aspirations that define our mission.

Thus, our journey, our identity, and our purpose find resonance in the name– Duly Organized.

Duly Organized Home Organization Bloomfield, NJ